This weekend saw the UK release of the latest Star Wars motion picture, The Force Awakens, I was contemplating what the key is to developing a brand that remains as popular today as it was over 30 years ago.
Since the release of the original film back in 1977 many brands have been lost along the way whilst Star Wars continues to entertain generation after generation whilst appealing to children and adults alike. The key to the longevity of the Star Wars brand is no secret, adaptation. There is a lot to be said for being able to listen, observe and alter your offering whilst retaining core values and this is something I strongly believe should be at the heart of any organisation.
In a year where our team has visited over 25 countries and I?ve ended up with a respiratory system akin to Darth Vader?s, what we?ve learnt from our travels is priceless and will form the basis for our activity and progression moving in to 2016. Increasing our offering to reflect the demand we are seeing in the market place has already seen us agree an exclusive arrangement for the distribution of the services of discretionary fund manager, Creechurch Capital, starting in the New Year. Working smarter will also be a key theme moving into 2016 as we look to focus more on the key relationships developed to date and spend less time entertaining individuals that speak less sense than Chewbacca!
With those key themes to bear in mind looking forward, I would also like to offer my thanks to all of our partners, colleagues and associates that have made this year so memorable. Without your continued support we would not have been able to undertake the universal voyage we have been on this year.
I hope you all enjoy a wonderful festive period, Merry Christmas??. May the force be with you (sorry I couldn?t resist!)